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We believe great work celebrates intelligence + passion. We believe in the power of storytelling + art. And more importantly, we believe in the power of people. Creating profound and inspiring connections between our clients and the people who matter most to them is how we measure success. We love what we do and we’re grateful for those who share our passion for creating remarkable brands.

Our Approach serves as a basis for our working methodology. Not all projects require each step in our approach nor do all clients/projects fit the model in its fullest expression. We approach each project with the necessary processes unique to solving each challenge and keep the process clear and concise for your needs.

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DISCOVER KEY INSIGHTS
Understand Current Market Perceptions
Consult with Stakeholders & Key Advocates
Conduct Visual & Language Audits
Audit Online & Offline Touchpoints
Frame Competitive Landscape
Define Goals & Desired Outcomes
Deliver Key Insights Findings
CLARIFY STRATEGY
Synthesize New Knowledge
Define Key Brand Attributes
Develop Brand Positioning
Identify Brand Advocates
Identify Advocate Touchpoint Channels
Create & Clarify Working Strategy
DEVELOP IDENTITY
Create Brand Vision & Voice
(The Brand Story)
Create Tools for Sustainable Engagement
Develop Graphic Standards & Identity Systems
EMPOWER THE ADVOCATES
Launch the Brand Online & Offline
Empower Brand Advocates with Communication Tools
Sustain Brand Growth with Advocate Support
Evolve with Market Changes
Measure Success against Defined Goals & Outcomes

What services do we offer?
Stakeholder Research & Consumer Research
Insight Mining
Brand Strategy & Positioning
Traditional & Word of Mouth Marketing
Web Strategy & Social Media Marketing
Identity Development & Branding

Naming
Writing & Content Development
Product Positioning & Launch
Graphic Standards & Identity Systems
Responsive Web Design & Mobile Marketing
Packaging

Environments
Advertising
Event Design
Illustration
Typography Design & Hand Lettering
Photography

Who we work with?
We work with organizations of all sizes ranging from start-ups to well established national brands.

The partners education?
Carrie P. Whitlock—holds two undergraduate degrees in visual communication and fine art
Eric B. Whitlock—holds one undergraduate degree in visual communications and a M.A. in Graphic Design from Savannah College of Art and Design

Who are those really smart friends?
We work side-by-side with a close group of: writers, strategists, designers, web developers, illustrators, photographers, and a couple of PhD friends who know all about human behavior.


Organizations we’ve worked with:

American Booksellers Association (Indiebound)
Anderson University, SC
Ant’s Eye View
Anytime Fitness
(The Fitness Rebellion)
Applebee’s
Best Buy
(Mi 11 Musical Instruments)
BMW’s North American Museum, Zentrum
Bon Secours St. Francis Health System
Brains on Fire
Cane Creek Cycling Components
Carolinas Hospital System
Charleston Parks Conservancy
(Park Angels)
City of Greenville, SC
Coca-Cola Company
Colonial Williamsburg
(America’s Story Town)
Confluence Watersports
Costa
Comparion
Craftsman
Dagger Kayaks
DeFeet
DeVry University
(The DriVen Class)
Dining for Women
Don Pablo’s Mexican Restaurants
Dunlop Golf
Earshot
Foundation Recovery Network (Heroes in Recovery)
Green Dot Public Schools
Haiti Poster Project
Happy Pie Pizzeria
IMI Luxury Resort Marketing
IOC | International Olympic Committee, Atlanta, GA
JHM Hotels
Kemper Snowboards
Liquid Wrench (Tinkernation)
Love 146
Mary Beth’s Restaurant
Maxfli Golf
Metromont
Metropolitan Arts Council
Meyer Center
National Center for Family Literacy (wonderopolis.org)
National Family Partnership
oobe
Perception Kayaks
Polished Pig Media
Rage Against the Haze
Reedy Square, Greenville, SC
Red Ribbon Works
Roost Restaurant
Ryobi Tools
Style Me Pretty
Susan G. Komen for the Cure
Tactical Medical Solutions Inc.
The Beach Company
Toyota U.S.A. Foundation, Education
Turner Broadcasting System
Upward Sports
Verizon, Thinkfinity Foundation
WOMMA: Word of Mouth Marketing Association
YMCA
180s