TOYOTA Family Learning
Skills:Books, Branding, Illustrations, Marks, Packaging, Print
Client:NCFL & TOYOTA Family Learning
Fueled by TOYOTA
The National Center for Families Learning (NCFL) announces Toyota Family Learning, an initiative that will impact families everywhere.
NCFL understands families today can learn anytime, anywhere. Learning is no longer confined to the textbook. And learning is no longer confined inside school walls. We also know that children need to learn in ways that are engaging and relevant to real life situations. However, educators voice the need for support to make this happen—and the majority confirm that engaging parents and families in education is a challenge.
Simultaneously, the nation’s policy makers are awakening to the potential of learning beyond the school walls—through parent and family engagement—and noted experts realize the potential value of mobile learning. The recent National Education Technology Plan advocates for diverse learning environments that utilize a “wider set of ‘educators,’ including . . . parents, experts, and mentors outside the classroom. It also should be used to enable 24/7 and lifelong learning.”
These are vital elements in realizing the nation’s goals to improve education.
Toyota Family Learning, a new six-year nationwide initiative, is directly addressing these national educational needs and provide opportunities for families. Led by NCFL and funded by Toyota, it features an intergenerational solution to educational challenges that responds to societal changes and opportunities—including the latest innovations in mobile learning—while engaging families online, offline, and on the go. The vision for Toyota Family Learning is much more than a specific program or model. It will become a modern-day movement for families learning together, and a harbinger for families mentoring other families to learn and achieve together. Toyota Family Learning also will be a visible partner in environmental stewardship, financial literacy, volunteerism, and civic engagement.
Key elements of Toyota Family Learning include grants for communities to fund new family mentor programs and service learning programs targeting vulnerable families; mobile learning adventures for families; online resources; and a website community that will inspire families across the nation to learn, interact, and thrive together. — NCFL
Brand Mark & Identity, Creative Direction & Copywriting:
Eric B. Whitlock, 229 Design
Client: Brains on Fire, NCFL, Toyota Family Learning.org
Adventure Kit Includes:
Journey Project App
Adventure Family Award
Visit Toyota Family Learning.org
Website Credit NCFL
Event Photography: Rodney Choice/Choice Photography: Washington, DC.